Teaching Tools

Canvas Essentials: Campaigns, Campaign Templates & Walkthroughs

Migration from Blackboard to Canvas

Impact by Instructure offers several tools to enhance engagement among staff and students. This article will provide an overview of Campaigns, Campaign Templates, and Walkthroughs, highlighting their key features and benefits. This article is not intended to be a training piece but a top-level overview of the features.


Campaigns within the Instructure’s Impact system help to engage staff and students easily. They provide a framework for initiating and managing targeted communication, ensuring that information reaches the right audience at the right time.

Key Features and Benefits:

  1. Customisable Messaging: Campaigns enable staff to create personalised messages for specific student groups, academic milestones, or events. Targeted messaging promotes a sense of connection and relevance, enhancing student receptiveness and participation.
  2. Automated Scheduling: The campaign scheduling component automates the delivery of messages, reminders, and notifications. Scheduling messaging will save time and ensure timely communication, ensuring important information is delivered on time.
  3. Data-Driven Insights: Leveraging data analytics, Campaigns provide valuable insights into student engagement metrics, response rates, and communication effectiveness. These insights will allow us to constantly improve our strategies and ensure we’re engaging with students in the best way possible.

Campaign Templates: 

Campaign Templates provide a repository of pre-designed communication frameworks that can be easily customised and deployed. These templates serve as blueprints for creating targeted campaigns, enabling communication to be streamlined and consistent.

Key Features and Benefits:

  1. Standardised Messaging: Campaign Templates establish standardised formats and messaging guidelines, ensuring consistency in communication across the University.
  2. Easy Deployment: Templates speed up the deployment process by eliminating the need to create campaigns from scratch. Campaign Templates will be helpful during busy periods or for time-sensitive communications.
  3. Scalability and Adaptability: Campaign Templates can easily be customised to the University’s communication needs, from staff engagement to student feedback. 


Walkthroughs offer interactive, step-by-step guides designed to orient staff and students as they navigate complex administrative processes or access learning resources.

Key Features and Benefits:

  1. Intuitive Navigation: Walkthroughs offer intuitive, user-friendly navigation pathways, guiding staff and students through various procedures and platform functions. Step-by-step guides minimise confusion and frustration, enhancing the overall user experience.
  2. On-Demand Support: Walkthroughs reduce the reliance on support channels such as the helpdesk by providing on-demand access to guided assistance. 
  3. Continuous Refinement: Walkthroughs can be updated and refined based on user feedback and changing requirements, ensuring they remain relevant and accurate.

Instructure’s Impact system offers a range of tools and features that can help improve engagement and communication. Campaigns, Campaign Templates, and Walkthroughs provide streamlined communication and create a more connected learning environment. 

Read other articles in this series: